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ANNUAL REPORT 2014
19
COMMUNITY
We support communities in many ways. We contribute
significant funding and other resources towards enhancing
the social well-being of the community through supporting
initiatives related to health care, arts and culture, sports,
community development, the underprivileged, disability
groups, and more.
Giving Back To The Society
We encourage our employees to participate in community
and charitable activities. Over the last 12 months, our
efforts included charity drives for the autistic society, kidney
foundation, and other local society care centres. We also
donated to the Malaysian Crime Prevention Foundation
in our efforts to help the local police force in their crime
prevention efforts. Also, we have established an Auxiliary
Police approved by Royal Malaysian Police to help carry
out minor investigations within our area of jurisdiction. In
addition to this area of focus, our blood donation drives are
conducted yearly to meet the continuous need for blood
supplies at hospitals and blood banks.
Supporting Local Communities
The Group strongly believes that its business success can
only be sustained when local communities grow and prosper
together with the Group. The Group continues to support
the local communities associated with its operations, and
FY2014 was no exception. We have established a symbiotic
relationship with the local communities and make every
endeavour to bring about mutual benefits. We have been
consistently rendering support in monetary terms and in-
kind to ensure that the basic needs and expectations of the
surrounding communities are attended to. To highlight, we
helped to setup new houses by doing ground leveling works
for Long Jawie Kampung whose residents were forced to
relocate due to the Bakun Dam project.
MARKETPLACE
We place great importance on high standards of quality in
our products, ethical business conduct and are conscious
of safeguarding environmental and social values. We are
committed to cultivate the best practices in complying
with all laws and regulations as well as the standards of all
certification for the markets we serve.
Environmentally Responsible Products
It is our ongoing policy to ensure that our products and
their sources comply with all regulatory criteria and adhere
strictly to sustainable forestry and plantation practices.
Research shows that competitiveness is strengthened as
consumers increasingly choose products they perceive as
“ethical” and “environmental-friendly.” We have established
strong customer loyalty as we strive to ensure that our
manufactured products are of the highest quality that meets
the stringent quality assurance and control, product safety
standards, and environmental requirements. A reflection of
the Group’s commitment towards this is manifested in its
efforts to achieve green certification for its products which
include:
CE Marking
The CE marking certifies that our plywood product has
met European Union health, safety, and environmental
requirements, which ensure consumer safety. CE marking
now provides product access to 27 countries with a
population close to 500 million.
Japanese Agricultural Standards (JAS) certification
The quality of our plywood product meets the specific
standards requirements of JAS for use in Japan. The JAS
certification issued by the Japanese Ministry of Agriculture,
Forestry and Fisheries is based on the law concerning
standardization and proper labeling of Agricultural and
Forestry products for acceptance into Japan.
corporate social responsibility (cont’d)
Charity - Autistic Community Ground Leveling - Kampung Long Jawie Donation to MCPF
Staff Orientation
Establishing Auxiliary Police Unit
Donation to Fire Victim
Festive Celebration
Annual Dinner